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What is personalised learning and how can you use it to improve engagement?
Personalisation is an essential part of the customer experience and it shouldn’t be overlooked for your employees either. We now demand more than ever before and we expect services to be tailor made to our needs. Everything from online ads, music stations, mobile apps and social algorithms are created to cater to our specific needs. This is the same for learning. Standardised learning which is created for everyone is set up to fail for three main reasons.
- It isn’t useful or relevant to everyone
- It doesn’t detail topics which are important to certain learners
- People lose interest quickly when something doesn’t solve a specific problem for them
Personalised learning puts employees in control of their learning. It makes it more engaging and transforms performance more quickly and more effectively.
We expect you are now wondering how you can create a more personalised learning experience? Find out below 👇
Tailor your launch screens
When an employee signs in to your portal or learning solution. Make it so the home screen is tailor made to them and their preferences. A perfect example is Facebook, no ones’ homepage is the same when they launch the app. Their algorithm works by ranking all posts and how likely a user will have a positive reaction to those posts. With your learning solution make sure you have admin features which allow you to tailor content to specific users. Use analytics to determine which topics are of interest to that user, filter out the ones which they never read.
Oplift has a ‘you’ section on the app where employees will only see things relevant to them. This includes tasks which they have left to complete, playlists which they have completed or still have to finish and achievements which they have received. This makes it easy for them to see what they need to do to keep them on track and what they are doing well to keep them motivated.
Allow employees to learn at their own pace
Personalised learning is all about employees learning when it suits them. Some people prefer learning in the morning, others prefer learning at night. Some people prefer to learn in short bursts others prefer to learn big chunks at a time. It’s all dependent on the specific person. To cater for this, you need to make your learning resources available anytime and anywhere. You also need to make sure that your training content can be started and finished when the user decides.
Avoid training where employees have to complete a whole 45 minute course as opposed to being able to jump in and out of it when they want to. Oplift offers tailored playlists which users can jump in and out of whenever they have a moment. The playlists usually take five minutes to complete so employees can build them up to the amount of time they wish to dedicate to learning.
Make it easy for learners to find what they need to know
Having a knowledgebase which employees can access on their personal mobile or tablet device also means that they can look up information whenever they need it. This is called ‘just-in-time’ learning which is incredibly personalised. You simply fill the knowledgebase with articles or resources which staff might need then they can look up whatever they need to know. It’s like Google for your business. For example, if we looked at the day in the life of a factory worker, they might want to look up health and safety policies around standing at the conveyor belt, they then might need to look up how to stop the machines in an emergency or where to put their hygiene wear when they go to the toilet. On the contrast a retail worker may need to look up how to upsell, product information or how to use the till. These are incredibly different needs which you can tailor for by providing ‘just-in-time’ learning.
Plug knowledge gaps
There is no point sending out heaps of information if employees already have great knowledge in that area. If you are, you could be wasting your time. To really personalise employee learning you need to find out which areas employees are struggling with and send out the relevant learning material. Your learning solution should search for knowledge gaps and repeat questions to make sure that employee’s knowledge is strengthened. Everyone will have certain topics that they are better or worse at so personalisation is key.
Repeating those weaker questions is essential because we retain information through repetition. When we repeat something it builds a path in our brain. Once we have been down the path a few times it makes it easier for us to recall the information in the long run.
You did this….why not try this
Recommendations are an essential part of personalised learning. Have you noticed when you go on Spotify they recommend playlists to you based on what you have listened to before. Or when you go on Netflix they suggest movies based on your viewing history. Personalised learning should recommend learning playlists based on a user’s previous activity. For example, if you have completed a learning module about how to unload deliveries, you may be recommended a module about manual handling policies.
Recommended learning is great because it shows you what you can learn about which perhaps you weren’t aware of before. Sometimes employees want to develop themselves and their skills but they just aren’t sure of where to start or what they need to focus on. This saves time and boosts productivity because employees don’t have to search for what they could learn next, they are shown instantly. It also means they are more likely to return to the learning platform because they are more interested in the learning which is on offer for them.
Get in touch
If you are interested in personalised learning for your employees then get in touch. We work with large enterprise companies to transform their training for each employee. Virgin Media have already seen a huge ROI since deploying Oplift and you can too. Call us on 01273 778289 email us email@example.com or book a demo.
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School photo created by javi_indy